portfolio.
Current Work
ServiceNow "Petal" Brochure
When you are entering a new market and not well known, you need any edge you can get. As part of an investment in Supply Chain events, I created a unique tactile brochure to introduce ServiceNow to this market. Later learned that sales reps used it in place of the First Call Deck when meeting with customers. Concept, creative layout, and content created by me and finals executed through external agency. (Print PDF)

Knowledge 2026 Session: "The Emerging AI Procurement Specialist"
When your company user conference (Knowledge 2026) invests big in AI promotion, but your product roadmap has some room to grow, you take a concept approach. But, BUT… you do it grounded in absolute tangible reality to give it gravitas. Rather than being boring concept slideware, this session used real product demos of existing AI features to show how the future Procurement AI Specialist will unfold. Session concept proposed by me as well as creation of demo from existing product. (Video)
Sales Value Calculator and Campaign
When your sales teams are absolutely new to your market you keep it dead simple, but you make it cleanly compelling to grab potential customers. This campaign made it simple for a person in the field to quickly articulate hard value to customers in a way that adapted as you learned more about them. This included a simple tool to calculate and present value, sales training to go with it, and campaign material to promote it. (Overview Page)
Automotive White Paper with KPMG
When you are invited to participate in a funded partner program but your product only tangentially applies, you reframe the problem to your advantage and create a sense of urgency. Using this White Paper on the hot topic of tariffs, I articulated a unique moment offered by agentic AI to solve not only the tariff problem but also build a fundamentally more responsive and agile organization. (PDF)







