resume.
Highlights
2022 - Present
Director of Product Marketing, Finance & Supply Chain Workflows
Launched ServiceNow’s procurement and supply chain offerings as first marketing hire in newly formed business unit. Collaborated with Product Management on offering, developed initial messaging, defined personas, authored launch collateral, coordinated with larger release teams, and trained sales teams unfamiliar with the topic. Acted as spokesperson at ServiceNow Knowledge events and industry shows, as well as SME for demand marketing and partner marketing initiatives. Worked closely with incubated unreleased products in supply chain and direct procurement markets.
2019 - 2022
Senior Director, Product Marketing
Managed Product Marketing across an incredibly rich product portfolio that includes a platform for data ingestion, analytics and machine learning, decision digitization, and human and system engagement. Includes Cognitive Skills developed internally and through partners across demand, procurement, manufacturing, inventory, fulfillment, logistics, finance, and sales. Manage product content marketing and go-to-market strategy, work closed with product management for releases and roadmap, and demand generation and field teams to nurture key personas.
2014 - 2019
Director, Product Marketing & Solutions Strategy
Brick by brick, started with Elementum from stealth mode through 400+ employees, 833x revenue growth, and landing our first series of multi-million dollar and multi-year contracts. Built teams in Product Marketing and Solutions Strategy. Spent time with customer C-Suite executives, mid-management, and operational users on their day-to-day problems. Spent fun hours with engineers on graph databases and pipeline ingestions. Wrote presentations for our CEO invited as guest to amazing F100 BoD meetings. Built our demo environment and gave product tours to some pretty amazing CEOs and Exec teams. You know, typical startup stuff ;-)
2012 -2014
Director of Product Marketing
Product and Solutions Marketing for a startup in the IT Governance, Risk, and Compliance markets. Focused on bringing the customer perspective for an inherently dry subject. Created buyer/influencer profiles with accompanying collateral and demo scenarios for Enterprise Risk Management, Incident Management, Threat and Vulnerability Management, and Compliance Management.
Education
Northwestern University
Bachelor of Science, Mechanical Engineering
Concentration in Intelligent Mechanical Systems, with additional work in Finite Element Analysis and Fluid Mechanics.
Northwestern University
Bachelor of Music, Music Performance
Studied under "The President's Own" United States Marine Band Euphonium soloist and Chicago Symphony Orchestra Tubist.
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Volunteer Work
U.S.S. Hornet Museum
Docent and Tour Guide
Engine Room, Bridge, Flight Deck, and Pri-Fly tours.
Feeding Tampa Bay
Volunteer
Warehouse and kitchen.
Skills
Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and Premier Pro.
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Programming work in Javascript and Python with database experience with SQL, MongoDB, and Cypher.
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Managed teams and budgets up to 6 direct reports, matrix management across functions, and direct customer sales experience.
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Spokesperson at customer, partner, industry, press, and analyst events with live audiences over 1,000+.